ResourceDUE121911 - The purpose of this paper is to address...

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The purpose of this paper is to address how research is used in Commercial Real Estate specifically the relocation of businesses. Many companies rely on the information research companies provide to make their final decisions. Realogy is one of the companies which utilizes research to improve their bottom line. Realogy’s world- renowned brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group. One way Realogy uses research is by knowing what their products and services can do for their targeted customers. On their website, www.realogy.com/legal, they state that much of the information they receive comes directly from the consumer. For example, when a consumer goes to their website, they collect the consumer’s personal information, such as name, address age, gender, etc. This information is necessary in order for Realogy to respond to a consumer’s question or complaint. Another way
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