qnt561 Applied Business Research and Statistic

qnt561 Applied Business Research and Statistic - Applied...

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Applied Business Research and Statistic University of Phoenix QNT 561 January 31, 2011 Applied Business Research and Statistic Wal-Mart, the retail pillar of the United States, ended fiscal year 2010 on profits, but the stability of the profits was not primarily attributed to organizational improvements and strategic endeavors, but mostly to a general climate in which people focus on the lowest price – Wal-Mart’s core principle. As the economy revives however – or at least shows the first signs of overcoming the recession – easy and quick gains are no longer sustainable. “At no other time in our history has so much attention been placed on measuring and enhancing return on investment (ROI). At its most simplistic, when we measure ROI we calculate the financial return for all expenditures. Increasingly organizational managers want to know what strategies and tactics capture the highest return. In the last dozen years, as technology has improved our measurement and tracking capabilities, managers have realized they need a better understanding of employee, stockholder, and customer behavior to influence the desired metrics” (Cooper & Schindler, page 5, 2006). Business research plays an important role in this current economic environment. In this context, a decision would have to be made regarding the future strategic direction of the firm. In other words, the company has to decide on the best course of action to develop and implement to sustain its gains and to ensure stability of its profits. To better assess the financial health of the organization, several statistics should be
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qnt561 Applied Business Research and Statistic - Applied...

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