Week 4 Types of Surveys

Week 4 Types of Surveys - Week 4 Types of Surveys Joe Smith...

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Week 4 Types of Surveys Joe Smith QNT/561 July 28, 2011 Week 4 Types of Surveys Discussion Question 5 In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons. a. A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like in the subdivision. For the new subdivision I would recommend using a telephone survey for several reasons. First is that “the telephone survey is still the workhorse of survey research” (Cooper & Schindler, 2006, P. 259). This type of survey when being used in a large area can reach more people during high density times, increasing the number of possible respondents. “It is cost efficient, has the fastest completion time, uses fewer, more highly skilled interviewers, and can expand geographic coverage without dramatic increase in costs” (Cooper & Schindler, 2006, P. 253) . By using the telephone survey in a new subdivision it would allow the residents to share their personal preferences, complaints and concerns about the subdivision. This may make participants more willing to take the survey knowing their voice may be heard. Another reason for using telephone surveys for this application is, “access to participants through low-cost, efficient means has made telephone interviewing a very attractive alternative for researchers”. This alone has allowed more surveys of this type to be done than by any other due to its ease of use, cost and ability to reach a large population. b. A poll of students at Metro University on their preferences among three candidates who are running for president of the student government. The type of survey best suited to the students at Metro University would be a self-
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Week 4 Types of Surveys - Week 4 Types of Surveys Joe Smith...

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