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EmpireAPA2.doc - Running head: INTERNAL ANALYSIS OF EMPIRE...

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Running head: INTERNAL ANALYSIS OF EMPIRE COMPANY LIMITEDInternal Analysis of Empire CompanyName:Course:Instructor:Date:
2INTERNAL ANALYSIS OF EMPIRE COMPANYInternal Analysis of Empire CompanyIntroductionEmpire Company Limited traded as TSX: Emp. A is a Canadian business empire foundedin 1963 and specializes in food retail and related real estate. With head quarters in Stellarton,Nova Scotia, and through its wholly-owned Sobeys supermarket chain, Empire serves the foodshopping needs of millions of Canadians, with over 1500 retail stores ( corporate, franchise oraffiliate), plus over 350 retail fuel stations and with over 125 000 employees, operating in everyprovince and in over 900 communities across Canada. In this paper, I shall give a brief butdetailed analysis of the company s corporate vision, mission, goals and objectives, and currentstrategies, as well as performance evaluation including a brief identification of its strengths andweaknesses, especially in the food-retailing segment.Corporate vision, mission, goals and objectives, and current strategy:Through Sobeys Inc., the company managers have remained focused on improving theirproduct offering, services and merchandising with five core formats. This they achieved by acontinuous investment in stores and distribution networks, innovation in marketing andmerchandising programs, optimizing its business processes and training as well as research.Marketing is done through differentiated banners and five retail formats that serve the needs ofall their customers, for instance, affordability to price conscious customers and healthy andbetter for youalternatives in response to the changing trends and needs, as consumers arelooking for healthier and more nutritious foods. The food retailing business comprise of adiversified and complementing group of businesses that includes; food stores, pharmacies,

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Term
Spring
Professor
N/A
Tags
Sobeys, Empire Company Limited

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