Introduction to Marketing 22003.0U Course Director: Richard Patterson - E-Mail: [email protected]O:416-484-6577 Detailed Course Calendar –Schedule Tuesday –8:30 a.m. - 11:30 am. Text: Contemporary Marketing Second Canadian Edition / Room Location: SLH F DATE/WEEK Mondays LECTURE TOPIC Chapter Reading Assignments Video Case Assignments Week 1- Jan. 3rdWhat’s Marketing1 Groups assigned. Page 74 Appendix: Creating An Effective Marketing Plan Week 2 Jan. 10thStrategic Marketing 2 Video Case 2-3 Timbuk 2’sWeek 3 Jan. 17thEnvironment/Ethical Social Responsibility 3 Video Case 3-3 Organic Valley Week 4 Jan. 24thConsumer Behaviour & B2B Marketing 4&5 Video Case 7-3 Nielsen Media (5.3 assigned High Sierra Sport) Professor Meet with all groups at end of classWeek 5 Jan. 31stMarketing Research /Market Segmentation 7&8 Video Case 8-3 Harley Davidson Week 6 Feb. 7thRelationship Marketing Customer Relationship Management First Part of Marketing Plan Project due 9 Video Case 9-3 The Little Guys First Part of Marketing
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