CourseOutline_ADMS2200 - COURSE: 22003.0U Introduction to...

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1 COURSE: 22003.0U Introduction to Marketing REQUIRED COURSE TEXT / READINGS: Contemporary Marketing, 2nd Canadian Edition – Boone Kurtz MacKenzie Snow Additional Course Resource Material Business section of On-Line Newspapers: Globe and Mail and Financial Post American Marketing Association Collegiate Chapter York University (Web site) WEIGHTING OF COURSE: Grade Determination Midterm 30% Marketing Plan (Group Project) 40% Presentation 10% Final Exam 20% COURSE INSTRUCTOR / CONTACT: Course Director: Richard D Patterson Office hours arranged by appointment Contact: (best method is E-mail) E-mail: Office : 416.484.6577 EXPANDED COURSE DESCRIPTION: This course covers the fundamentals of Marketing and their application in Marketing Management. It emphasizes the equal importance of theory and practice in understanding how and why marketing is important to all organizations in today’s rapidly changing environment and global economy as well as the busy consumer who can be reached at multiple touch points in his/her life.
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2 This course focuses on marketing as a key component (driver) for the use and decisions related to the integrated marketing communication mix and how it is used in companies, large or small as well as individuals preparing to market themselves to an
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This note was uploaded on 12/31/2011 for the course ADMS 2200 taught by Professor Lao during the Spring '10 term at York University.

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CourseOutline_ADMS2200 - COURSE: 22003.0U Introduction to...

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