Marketing-Project

Marketing-Project - National Bed & Breakfast November...

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November 26, 2009 CAPITAL CONSULTING INC. ADM2320D MARKETING PLAN National Bed & Breakfast
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2 Personal Ethics Agreement Concerning University Assignments Group Assignment We submit this assignment and attest that we have applied all the appropriate rules of quotation and referencing in use at the University of Ottawa. We also confirm that we have taken knowledge of and respected the Beware of Plagiarism! brochure found on doc-depot. We attest that this work conforms to the rules on academic integrity of the University of Ottawa. We also attest that the contribution to this assignment of each of the undersigned has been equitable. We understand that this assignment will not be accepted or graded if it is submitted without the signatures of all group members. Name Student Number Sign Date
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3 1.0 Executive Summary National Bed & Breakfast is a $2 million business venture undertaken by its sole proprietor Scott Patterson. It is located on the LeBreton Flats, less than five minutes away from downtown in the beautiful city of Ottawa. In National B & B we offer five uniquely decorated bedrooms, a fully-equipped kitchen, laundry facilities, hot tub, electric fireplaces, and an on-site front desk service. We are a complete B & B with complementary breakfast served every morning to our guests. Our target market strategy is based on becoming the best choice for professionals, tourists, and vacationers. We will also advertise for parties, receptions, and weddings. It is important for us to be visible to our potential customers. National Bed & Breakfast will have several eye-catching signs and advertisements which will notify potential customers of our existence. We will also advertise in local directories, the Yellow Pages, the internet, and several other media in both the Ottawa and Gatineau areas. Our website will focus on the features the Inn has to offer, and bear pictures of our uniquely decorated rooms. It will also facilitate online booking and payment. We will offer shuttle service to Ottawa International Airport, Greyhound Bus Station, and major attractions in Greater Ottawa Area. We are confident that National B & B will successfully penetrate the market, and see a steady growth in profit at the rate of 10% per year with occupancy rate of 90% over five years. Scott Patterson, the owner and manager of National Bed & Breakfast, will live at the Inn all year round. This will allow him to personally oversee every aspect of the Inn’s operations. A small staff consisting of a receptionist, a chef, and a housekeeper will work at the Inn. Both the chef and the housekeeper will work twenty hours a week. The receptionist will be on the payroll for forty hours per week, since he/she will also have the duty of driving the shuttle when needed. Beside managerial responsibilities, Scott Patterson will be in charge of promotion and
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This note was uploaded on 12/31/2011 for the course ADMS 2200 taught by Professor Lao during the Spring '10 term at York University.

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Marketing-Project - National Bed & Breakfast November...

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