02_globalization_TS

02_globalization_TS - Globalization of Markets and the...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Tamara Stucchi Department of Strategic Management & Globalization July 12 th 2011 ts.smg@cbs.dk Globalization of Markets and the Internationalization of the Firm Session 2 Slide 1 IB- session 2 Tamara Stucchi
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Wrap up last time IB- session 2 Slide 2 the foundation concepts. central to both macro and micro perspectives for understanding IB. IB refers to the trade and investment activities by companies across national borders. There are two ways to invest internationally- passively or actively Why firms go international? - primarily to increase sales and profits! How IB is different from domestic business: Complexity and Risks (4) Who participates in IB- Why you should study IB - Competitive advantage- for you and your firm! IB is both a cause and a result of increasing national prosperity. Tamara Stucchi
Background image of page 2
The smile of the value chain IB- session 2 Slide 3 Tamara Stucchi Value added Denmark Input Processing Output Value chain Portugal Production process Production of uppers Most complicated shoes High-tech shoe production Distribution Branding & marketing
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Whirpool IB- session 2 Slide 4 1 What types of advantages can the firm obtain from going international? Can these advantages help management to improve Whirlpool’s performance in its home market? 2 What actions has Whirlpool management taken to ensure that the firm succeeds in local markets throughout the world? Is the appliance business local/regional, global or both? 3 How can Whirlpool effectively compete with new rivals from low-cost countries, such as Haier from China? Should Whirlpool’s response differ in its home and its foreign markets? Tamara Stucchi
Background image of page 4
Bangalore: the new silicon valley IB- session 2 Slide 5 Accenture, AOL, Intel, Cisco, Oracle, Philips, and Ernst & Young have relocated their customer service centers, software development, chip design, computer systems maintenance, X-ray diagnosis, mortgage processing, tax form preparation, and lost luggage tracking to Bangalore, Delhi, Chennai, Hyderabad, and other emerging high-tech centers across India. The advantages of sourcing to India: (1) several million highly educated knowledge workers. (2) English. (3) Indians are paid one-fifth or one-quarter of what Westerners expect for similar work, and in many cases they do it better. (4) on the other side of the world from Europe and the U.S., advantage of time-sharing. Tamara Stucchi
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Slide 6 Globalization of Markets and the Internationalization of the Firm Overview of Session 2 1 Globalization is not a new phenomenon 2 An organizing framework for market globalization 3 Dimensions of market globalization 4 Drivers of market globalization 5 Technological advances as a driver of market globalization 6 Societal consequences of market globalization 7 Firm-level consequences of market globalization: internationalization of the firm’s value chain 8 Wrap up 9 Case study IB- session 2 Tamara Stucchi
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 91

02_globalization_TS - Globalization of Markets and the...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online