Writing styles and language: First, second and third person The point of view or person you choose for your writing helps create your tone and perspective. • First person writing uses 'I' and 'we'. 'I' writing is personal, but 'we' is often used collectively to refer to an organisation or group. • With second person writing, you talk directly to your reader using 'you' language. The second person is used extensively in marketing material and also to provide information. • Third person writing uses 'he', 'she', 'it' and 'they'. It is more formal than the first and second person and is often used in reports, policies and scholarly texts. Most of us use the right person instinctively. But if you're stuck think about what you want to achieve and your audience . Second person writing
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