true visual rhetoric of wildfires (1)

true visual rhetoric of wildfires (1) - Dirir Abdullahi Ms....

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Dirir Abdullahi Ms. Walton AP English and Composition 01/15/10 Visual Rhetoric Argument This advertisement promotes preservation of the environment and protection of wild animals. Moreover, with the accompanying words, the ad emphasizes that protecting the environment is a human responsibility, particularly for American citizens. Appeal: Pathos The author uses pathos to generate emotions in audiences in order to persuade them, particularly, emotions such as pity for the wild animals and anger for what humans have done to the environment. Both the accompanying words and the image itself generate these emotions in viewers through the facial expression of the animals. The bottom text of the image “Only you can prevent the Madness” implies that the animals do not have control over their habitats which emphasizes irresponsible actions of humans. Moreover, showing the animals being victimized emphasizes that humans are responsible for this environmental hazard. The fire in the background succeeds in emphasizing the text “Madness”. The word “Madness” is powerful and
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true visual rhetoric of wildfires (1) - Dirir Abdullahi Ms....

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