RESEARCH - BIO Shawn Carter was born on December 4 1969 He...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BIO Shawn Carter was born on December 4, 1969. He was brought up on the mean streets in the Marcy Projects of Brooklyn, New York. During a difficult childhood he was part time rapper and full time hustler. Carter’s father abandoned the family before he became a teenager. The fledgling rapper was known as "Jazzy" which he modified into Jay-Z. Other names that he went by later in his career were the Jiggaman, HOV and Hova. After his father’s departure Jay-Z took solace in his rap on the streets, he used the money from his hustling to fund his rap career. One of Jay-Z’s closest friends was Christopher Wallace, who was later known as the Notorious B.I.G. Jay-Z had the magical ability to create an entire track without writing it down even once. While he tests out a few sample tunes the lyrics just flow from the top of his head. Jay-Z had heard a lot of stories how record companies exploited young rappers with talent. The fruits of their hard work were enjoyed by the company. The rapper needed the company to give him his first break because he did not have the funds to manage the studio costs. Jay-Z wanted to avoid this situation. In an unprecedented move he formed his own company along with fellow street pals Damon Dash and Kareem "Biggs" Burke. He wanted to cut out the middleman who would drain the profits; Roc-a-Fella Records was created. Jay-Z struck a deal with Priority Records for the distribution of his album. It is testimony of his systematic method of functioning that he managed all this before he released his first album. Jay-Z was all set to release his first album called "Reasonable Doubt." The album was a hit with the critics and had a gold single but it did not have much of an impression with the masses. There was a risk that Jay-Z’s high risk and high reward strategy would not pay off. It was Jay-Z’s third album, Vol. 2: Hard Knock Life that catapulted him into the mainstream of rap. Strike when the iron is hot. Jay-Z embarked on a large-scale arena tour, elevating his popularity to dizzying heights. Another factor that perversely helped Jay-Z were the killings of Tupac Shakur and his friend the Notorious B.I.G. These two were the rap superstars of the time and their deaths left Jay-Z as the numero uno rapper on the east coast. In the next five years Jay-Z sold more than ten million records. He had more songs on the radio than any contemporary rapper. Jay-Z has scored a number of hits over the years, they include, "The Originator's," "Streets Is Watching," "Can I Get Open," "Ain't No N**a," "You Must Love Me," "Can't Knock the Hustle" and "Feelin It." Anyone in the forefront of the rap world spawns millions of fans. Jay-Z had become a cultural symbol for millions of people. The one way of taking advantage of this phenomenon was to expand. Roc-A-Fella Films Have released films such as "Streets is Watching", "Backstage" and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/02/2012 for the course MUET 220 taught by Professor Zelensky during the Spring '08 term at Maryland.

Page1 / 12

RESEARCH - BIO Shawn Carter was born on December 4 1969 He...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online