Kap4primerentrepreneuruka

Kap4primerentrepreneuruka - AprimerinEntrepreneurship...

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1 A primer in Entrepreneurship Chapter 4 – Writing a Business Plan Prof. Dr. Ulrich Kaiser Institute for Strategy and Business Economics University of Zurich Fall semester 2008 Chapter 4: Writing a Business Plan I. The Business Plan Table of Contents II. Outline of the Business Plan III. Presenting the Business Plan to Investors University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Fall semester 2008 2
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2 I. The Business Plan 1. A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business plans to accomplish and how it plans to A. What is a business plan? accomplish it. 2. For most new ventures, the business plan is a dual purpose document used both inside and outside the firm. a. Inside the firm, the plan helps the company develop a “road map” to follow in executing its strategies and plans. University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Fall semester 2008 3 b. Outside the firm, it introduces potential investors and other stakeholders to the business opportunity the firm is pursuing and how it plans to pursue it. A business plan is important for two major reasons. A. Why a Business Plan is Important I. The Business Plan Ad i Wh t Th Lk i F Audience What They are Looking For A Firm’s Employees Investors and A clearly written business plan, which articulates the vision and future plans of the firm, helps the employees of a firm op e r a t eins yn can dm v ef o rw a r dinac
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3 1. A Firm’s Employees. A clearly written business plan, which articulates the vision and future plans of a firm is important for both the management B. Who Reads the Business Plan— And What Are They Looking For? I. The Business Plan vision and future plans of a firm, is important for both the management team and the rank and file employees of a new venture. 2. Investors and Other External Stakeholders. External stakeholders, such as investors, potential business partners, potential customers, and key employees who are being recruited to join a firm, are the second audience for a business plan. University of Zurich
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Kap4primerentrepreneuruka - AprimerinEntrepreneurship...

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