Kap12primerentrepreneuruka

- Prof.Dr.UlrichKaiser Institutefor Strategy and BusinessEconomics Universityof Zurich Springsemester 2008 Chapter15: TableofContents I II Patents

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A primer in Entrepreneurship Prof. Dr. Ulrich Kaiser stitute r trategy d usiness Economics Institute for Strategy and Business Economics University of Zurich Spring semester 2008
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Chapter 15: The Importance of Intellectual Property Table of Contents I. The Importance of Intellectual Property atents II. Patents III. Trademarks IV. Copyrights V. Trade Secrets VI. Conducting an Intellectual Property Audit University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 2
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I. The Importance of Intellectual Property ± Intellectual Property ± Is any product of human intellect that is intangible but y p g has value in the marketplace. ± It is called “intellectual” property because it is the product of human imagination, creativity, and inventiveness. ± Importance ± Traditionally, businesses have thought of their physical assets, such as land, buildings, and equipment as the most important. ± Increasingly, however, a company’s intellectual assets are the most important. University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 3
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I. The Importance of Intellectual Property ± here are two primary rules of thumb for determining A. Determining What Intellectual Property to Legally Protect There are two primary rules of thumb for determining whether intellectual property protection should be pursued for a particular intellectual asset. ± First, a firm should determine whether the intellectual property in question is directly related to its competitive advantage. ± Second, a firm should determine whether the intellectual property has value in the marketplace. University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 4
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I. The Importance of Intellectual Property ommon Mistakes Firms Make in Regard to Protecting Their Intellectual Property A. Determining What Intellectual Property to Legally Protect Co o sta es s ae ega d to otect g e te ectua ope ty Not properly identifying Not fully recognizing all of their intellectual property the value of their intellectual property Not legally protecting e intellectual property Not using their intellectual property as the intellectual property that needs protecting part of their overall plan for success University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 5
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I. The Importance of Intellectual Property B. The Four Key Forms of Intellectual Property atents ademarks Patents Trademarks Copyrights Trade Secrets University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 6
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I. The Importance of Intellectual Property B. The Four Key Forms of Intellectual Property ± Patents, trademarks, copyrights, and trade secrets are the four key forms of intellectual property.
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This note was uploaded on 01/03/2012 for the course ECON 101 taught by Professor Bela during the Spring '10 term at FIU.

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- Prof.Dr.UlrichKaiser Institutefor Strategy and BusinessEconomics Universityof Zurich Springsemester 2008 Chapter15: TableofContents I II Patents

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