Advertising Risk Management by NCMIC

Advertising Risk Management by NCMIC - ACC/RAC 2011 Clinic...

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ACC/RAC 2011 Clinic Directors Sub-Group NCMIC Insurance Company 14001 University Ave. Clive IA 50325 800-321-7015, Ext. 4530 [email protected] Dave Evans Sr. Litigation Consultant Mike Whitmer, RPLU Asst. Vice President - Corporate Relations Bruce Beal Vice President - Claims
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Case Study
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Advertising Risk Management
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1. DC fails to describe himself/herself as a DC – Must identify as DC before pt gets inside the practice door 2. Profess some form of specialty or superiority – “Best Adjustments In Town” 3. Overly expansive representations – “Treat broken bones, diabetes, etc.” 4. Testimonials – Maintain log book recording pt’s address, phone number, and release Most Common Advertising and Marketing Issues
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5. Advertising “Free” Anything – Potential violation of anti-kickback statutes 6. Offering free or discounted services and then “hard-selling” additional services 7. Offering free or discounted services, but only available to uninsured pts Must be disclosed in the ad or offered to all 8. Failure to properly account for “Pre-paid” chiropractic services Bait and switch Most Common Advertising and Marketing Issues
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Bulletproofing Your Advertising Roger W. Calton, Calton Law Group, P.C., San Juan Capistrano CA 1. Become familiar with your state laws. Three primary areas of state law govern advertising. The State Statutes and
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This note was uploaded on 01/03/2012 for the course CBPM 81140 taught by Professor Johnson during the Fall '11 term at Palmer Chiropractic.

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Advertising Risk Management by NCMIC - ACC/RAC 2011 Clinic...

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