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Bus Training Article - Business Training and Education...

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Business Training and Education Needs of Chiropractors Steve W Henson , Ph.D., Associate Professor of Marketing, Western Carolina University, Milton Pressley , D.B.A., Professor of Marketing, University of New Orleans, and Scott Korfmann , MBA Student, Western Carolina University Objective: This report is an examination of the perceived need for business skills among chiropractors. Methods: An online survey was completed by 64 chiropractors. They assessed the need for business skills and current levels of business skills. Using this information, gaps in business skills are identified. Results: The need for business skills is broad, encompassing all major business functions. Existing business skills are well below needed levels. Conclusion: The chiropractic profession needs significantly greater business and practice management skills. The existing gap between needed business skills and existing skills suggests that current training and education programs are not providing adequate business skills training. (J Chiropr Educ 2008;22(2):145–151) Key Indexing Terms: Chiropractic; Education; Commerce; Practice Management INTRODUCTION Rapid changes in the health care industry have led to an increasing need for enhanced business skills and knowledge. 1–8 The ongoing need for training and education in health care management, 9 marketing 10 and legal and regulatory management 11 has been documented, as has the need for new approaches to health care graduate education. 12 Complicating matters is the prospect that the management ap- proaches used by many healthcare organizations continue to lag behind those of other businesses in similar competitive industries. These gaps, while also commonplace in other industries, are of great concern to the healthcare industry for several reasons. First, healthcare revenues in the United States are approximately $1.2 trillion making it the single largest industry in the The Journal of Chiropractic Education Copyright 2008 the Association of Chiropractic Colleges Vol. 22, No. 2. Printed in U.S.A. 1042-5055/$22.00 United States. Secondly, the industry faces environ- mental challenges far greater than those of most other industries. Both technology and regulatory changes have an almost immediate impact on health- care organizations, often requiring radical change. Continued consolidation among healthcare organi- zations has created a complex, rapidly changing competitive environment. Finally, healthcare man- agers must balance issues like quality of life with bottom line profits in a way that no other managers are required to do. Consequently, gaps in any area of management can be detrimental to success in the healthcare industry. However, while the need for health care educa- tion and training in business skills has been well documented, the health care industry is too broad to allow easy generalizations. Health care encompasses fields like, but also hospitals, pharmaceutical compa- nies, and other quite different fields. This article is designed to look specifically at business skills needs.
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