Course Outline - Implementation Strategy - 60 pts) Week...

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Course Outline Health Care Marketing Fall 2011 Week One: 11/2 - Course introduction /Marketing Means Everything (MME) Unit 11/4 MME Completion/ Syllabus Quiz (+5 pts) Week Two: 11/9 Product Unit 11/11 Situation Analysis/ Week Three: 11/16 Situation Analysis Completion 11/18 Target Marketing Strategy Week Four: 11/23 Target Marketing Strategy Completion 11/25 NO CLASS - HAPPY THANKSGIVING! Week Five: 11/30 Marketing Plan Implementation Strategy 12/2 Progress Measurement & Monitoring Week Six: 12/7 - Executive Summary 12/9 Guest Speaker: Doug Tschopp, Director Entrepreneurial Center & Director of Marketing & Web Communications Augustana College - Week Seven: 12/14 Executive Summary Completion 12/16 Social Media (Trimester Midpoint & Start of Winter Recess) ** Section 1 Marketing Plan Due (Situation Analysis, Target Marketing Strategy & Marketing Plan
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Unformatted text preview: Implementation Strategy - 60 pts) Week Eight: 1/4 – Price Unit 1/6 – Price Unit Completion Week Nine: 1/11 – Promotion Unit / Price Unit Quiz (15 pts) 1/13 – Guest speaker: Netta Radice Designs- Logo Development, business cards & other branded materials **Section 2 Marketing Plan Due (Progress Measurement & Monitoring; Executive Summary - 40 pts) Week Ten: 1/18 – Promotion Unit 1/20 – Promotion Unit Week Eleven: 1/25 – Promotion Unit Completion 1/27 – Place Unit/ Promotion Unit Quiz (15 pts) Week Twelve: 2/1 – Place Unit Completion 2/3 - Media Relations / Place Unit Quiz (15 pts) Week Thirteen: 2/8 – Guest Speaker TBA: Field doctor currently in practice 2/10- Health Presentation Outline Work Day Week Fourteen: 2/15- Health Presentation Outline Due & Group Critique Day (30 pts)/ **Bonus project due (15 pts)...
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This note was uploaded on 01/03/2012 for the course CBPM 81140 taught by Professor Johnson during the Fall '11 term at Palmer Chiropractic.

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