Unformatted text preview: Common Problem Areas 1. Know the difference between their and there; two and too; due and do; hear and here; loan and borrow, etc. Use words correctly 2. Spell all words correctly 3. A sentence must include only one basic idea. Business readers prefer short, punchy sentences to long, involved, convoluted sentences 4. A paragraph must contain at least two sentences Structure 1. Punctuate correctly. Refer to Strunk and White’s The Elements of Style if you need assistance. 2. Write in complete sentences; Do not write sentence fragments 3. Do not write run on sentences 4. Do not attempt to convey too much information in one sentence; Rather than write one long, wordy sentence, write several short, clear ones 5. Do not begin a sentence with a number 6. Spell numbers less than 10. Write as a numeral those 10 or greater 7. Do not use the words “got” or “a lot” 8. Write percentages with a number and percentage sign (58%)...
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- Fall '11
- Writing, The Elements of Style, William Strunk, Jr., Strategy/Marketing Plan Implementation