MME - Marketing Means Everything Health Care Marketing...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Presented By: Dr. Julie Johnson Fall 2011 Marketing Means Everything Health Care Marketing Course, Palmer College of Chiropractic Friday, October 28, 2011
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Quest for Customers http://www.youtube.com/watch?v=T4Ng2P3zxfM Every organization is a marketing organization no matter what business it is Marketing is the engine that drives business It’s how you tell customers & potential customers who you are & why they should do business with you Friday, October 28, 2011
Image of page 2
Why Market? Market first to let customers know you’re there Market to give customers a reason to come to you instead of someone else Madunic, Adrian M. (ed.) 2007. So You Want to Own Your Own Business: Small Business Certificate Program Workbook (3rd ed.) Black Hawk College, Moline, IL. Friday, October 28, 2011
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
What is really being sold? Charles Revson of Revlon Cosmetics: “In the factory we make cosmetics. In the store we sell hope.” Chiropractic care delivers adjustments. Ultimately we offer a better quality of life. M adunic, Adrian M. (ed.) 2007. So You Want to Own Your Own Business: Small Business Certificate Program Workbook (3rd ed.) Black Hawk College, Moline, IL. Friday, October 28, 2011
Image of page 4
Official Definition American Marketing Association: “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.” Marketing is need driven Madunic, Adrian M. (ed.) 2007. So You Want to Own Your Own Business: Small Business Certificate Program Workbook (3rd ed.) Black Hawk College, Moline, IL. Friday, October 28, 2011
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Additional ‘Marketing’ Viewpoints Finding, evaluating, selecting & developing opportunities for business exposure Building profitable patient relationships Structured to achieve controlled, profitable growth Marketing An Introduction by Armstrong & Kotler Friday, October 28, 2011
Image of page 6
Marketing Vs. Selling
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern