MME - Presented By Dr Julie Johnson Fall 2011 Marketing...

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Unformatted text preview: Presented By: Dr. Julie Johnson Fall 2011 Marketing Means Everything Health Care Marketing Course, Palmer College of Chiropractic Friday, October 28, 2011 Quest for Customers ✤ http://www.youtube.com/watch?v=T4Ng2P3zxfM ✤ Every organization is a marketing organization no matter what business it is ✤ Marketing is the engine that drives business ✤ It’s how you tell customers & potential customers who you are & why they should do business with you Friday, October 28, 2011 Why Market? ✤ Market frst to let customers know you’re there ✤ Market to give customers a reason to come to you instead oF someone else Madunic, Adrian M. (ed.) 2007. So You Want to Own Your Own Business: Small Business Certifcate Program Workbook (3rd ed.) Black Hawk College, Moline, IL. Friday, October 28, 2011 What is really being sold? ✤ Charles Revson of Revlon Cosmetics: ✤ “In the factory we make cosmetics. In the store we sell hope.” ✤ Chiropractic care delivers adjustments. ✤ Ultimately we offer a better quality of life. M adunic, Adrian M. (ed.) 2007. So You Want to Own Your Own Business: Small Business CertiFcate Program Workbook (3rd ed.) Black Hawk College, Moline, IL. Friday, October 28, 2011 Official Definition ✤ American Marketing Association: ✤ “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.” ✤ Marketing is need driven Madunic, Adrian M. (ed.) 2007. So You Want to Own Your Own Business: Small Business Certifcate Program Workbook (3rd ed.) Black Hawk College, Moline, IL. Friday, October 28, 2011 Additional ‘Marketing’ Viewpoints ✤ Finding, evaluating, selecting & developing opportunities for business exposure ✤ Building pro¡table patient relationships ✤ Structured to achieve controlled, pro¡table growth ✤ Marketing An Introduction by Armstrong & Kotler Friday, October 28, 2011 Marketing Vs. SellingMarketing Vs....
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This note was uploaded on 01/03/2012 for the course CBPM 81140 taught by Professor Johnson during the Fall '11 term at Palmer Chiropractic.

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MME - Presented By Dr Julie Johnson Fall 2011 Marketing...

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