MPIS & PMM - Marketing Plan Implementation Strategy...

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Marketing Plan Implementation Strategy Health Care Marketing Dr. Julie Johnson 1
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What is it? Action steps for marketing plan • Heavy focus on “4 P‟s” Takes theoretical to concrete 2
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4.0 Product Marketing Overview Typically 1 brief paragraph Similar to mission statement as overview of product offering Further sub-sections define & describe product offering 3
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4.1 Promotional Efforts • Describe each component of your „marketing mix‟ Asking for minimum of three Options (Choose whatever appeals to you most) Advertising Personal Selling Sales Promotion Public Relations Direct Marketing Referrals Pricing Branding/Image Awareness 4
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Brainstorming break Brainstorm 2 minutes: What are most cost-effective methods for promotion of new business? Why? What appeals to you most? Why? How will you personalize each promo effort to your own brand? 5
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4.2 Web Plan Outlines goals, marketing strategy & development requirements for website The more you know going in the more you save going out 6
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4.2.1 Goals Give 5 goals for website development 7
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4.2.2 Marketing
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MPIS & PMM - Marketing Plan Implementation Strategy...

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