Social Media - Social Media Health Care Marketing Dr Johnso...

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Unformatted text preview: Social Media Health Care Marketing Dr. Johnso n Wednesday, November 16, 2011 The Ego- System Takes a 1- sided sales pitch to a conversation Drip education Culture shift: Expectations now not just to Fnd information but to interact with it Wednesday, November 16, 2011 Connecting like- minded people with current events and stories.... Adapted " om Bob Johnson Consulting Wednesday, November 16, 2011 The Groundswell E f ect Harvard Business Review: A social trend in which people use technology to get the things they need from each other, rather then from traditional institutions like corporations. Wednesday, November 16, 2011 How is it marketing? Power of the testimonial on experience People can obtain experience answers on your services Can be monitored & inFuenced Wednesday, November 16, 2011 Uses of Social Media Creators: 23 % Conversationalists: 31 % Critics: 33 % Collectors: 19 % Joiners: 59 % Spectators: 69 % Inactives: 19 % **Group overlap exists Adapted " om Bob Johnson Consulting Wednesday, November 16, 2011 Social Media Tra c Facebook: 62.15 YouTube: 16.79 % MySpace: 5.91 % Twitter: 1.06 % Yahoo! Answers: .86 % LinkedIn: .25 % http://www.hitwise.com/resources/data- center.php Wednesday, November 16, 2011 Making It Work...
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Social Media - Social Media Health Care Marketing Dr Johnso...

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