SWOT_analysis_template_doc

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SWOT Analysis Template    Situation being analysed: _________________________________________________________________ This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant.  Identify criteria appropriate to your own SWOT situation. criteria examples  Advantages of  proposition? Capabilities? Competitive advantages? USP's (unique selling  points)? Resources, Assets,  People? Experience, knowledge,  data? Financial reserves, likely  returns? Marketing - reach,  distribution, awareness? Innovative aspects? Location and  geographical? Price, value, quality? Accreditations,  qualifications,  certifications? Processes, systems, IT,  communications? Cultural, attitudinal,  behavioural? Management cover,  succession? Philosophy and values? strengths weaknesses criteria examples Disadvantages of  proposition? Gaps in capabilities? Lack of competitive  strength?
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