Syllabus - Palmer College of Chiropractic Syllabus Health...

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Palmer College of Chiropractic Syllabus Health Care Marketing Fall 2011 Course Number: CBPM81140 Credit Hours: 2 credit hours Department: Philosophy & Practice Management 2 nd Floor, Administration Building, Suite 215 (563) 884-5757 – Kelly Krell-Mares, Academic Assistant Course Instructor: Julie Johnson, D.C. julie.johnson@palmer.edu (563) 884-5628 Office Hours: By appointment Office location: Clinic Administrative Offices next to Campus Health Center Course Director: Rita Nafziger, Interim Director Philosophy & Practice Management nafziger_r@palmer.edu (563) 884-5454 Class Hours/Room: Wednesday/Friday, 7:30-8:20 a.m., P204 Pre-requisites for this course: None Pre-requisite for: CBPM 92139 Course Description: This course is a continuation of Introduction to Clinical Practice in its discussion of patient education and addresses written and verbal communication skills (marketing self and practice). With a focus on basic marketing principles as they relate to health care, internal and external marketing, doctor/patient relationships, public speaking, the class will culminate with the creation of a marketing plan for chiropractic practice. Learning Outcomes (CCE Guidelines): Attitudes: Acknowledge the benefits of effective written and verbal communication in small business success Determine how marketing and consumer perception impact chiropractic practice growth Knowledge: Select professional and ethical internal and external marketing methods Explain the impact of good doctor-patient relationships on practice success Construct a marketing plan for chiropractic practice Skills: Demonstrate the marketing value of public speaking Create a presentation focused on marketing a chiropractic practice Course Materials: Class notes are available online (w3.palmer.edu/johnsonj) . Materials tested will include class notes, lecture and class discussion content.
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Course Evaluation Methods: 1. Participation: This is a highly interactive course with class time used for lecture, group work and individual project completion. 2. Projects: The completion of two projects, (Health Presentation Outline & Marketing Plan Draft), will help
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This note was uploaded on 01/03/2012 for the course CBPM 81140 taught by Professor Johnson during the Fall '11 term at Palmer Chiropractic.

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Syllabus - Palmer College of Chiropractic Syllabus Health...

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