Updated Marketing Plan Template

Updated Marketing Plan Template - 2.4.1 Strengths 2.4.2...

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1.0 Executive Summary 1.1 Introduction 1.2 Mission Statement 1.3 Product 1.4 Target Market 1.5 Competitive Position 1.6 Management Team 2.0 Situation Analysis 2.1 Market Summary 2.1.1 Market Demographics 2.1.1.1 Geographic **Bullets: Immediate geographic target is; X- mile radius; Total immediate targeted population is (see template with prompts for further explanation) 2.1.1.2 Targeted Demographics **Bullets: Male %; Female %; Median Age X years & breakdown; Ethnicity breakdown; Median family income $X; Average owner-occupied housing value $X; Average rent $X; Total housing units (see template with prompts for further explanation) 2.1.1.3 Behavior Factors **Give top 3 behaviors you want your patients to possess 2.2 Market Needs **Name at least 3 needs of your specific community 2.3 Market Trends **Healthcare in general and/or chiropractic specifically – use stats! 2.4 SWOT Analysis **Can also use template as provided on class website
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Unformatted text preview: 2.4.1 Strengths 2.4.2 Weaknesses 2.4.3 Opportunities 2.4.4 Threats 2.5 Existing Competition 2.6 Additional Service Offering 2.7 Keys to Success 2.8 Critical Issues 3.0 Target Marketing Strategy 3.1 Marketing Strategy 3.2 Marketing Objectives **Give top 3 3.3 Marketing Mix 3.4 Marketing Research 4.0 Marketing Plan Implementation Strategy 4.1 Promotional Efforts 4.1.1 Marketing Mix Selection - Your choice 4.1.2 Marketing Mix Selection - Your choice 4.1.3 Marketing Mix Selection - Your choice 4.2 Web Plan 4.2.1 Goals 4.2.2 Marketing Strategy 4.2.3 Development requirements 4.3 Customer Service 5.0 Progress Measurement & Monitoring Metrics Overview 5.1 Marketing Mix Metrics - Your choice 5.2 Promotional Efforts Metrics 5.2.1 Community event screening forms 5.2.2 Year-At-A-Glance Calendar 5.3 Website metrics 5.4 Referral Network Metrics...
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This note was uploaded on 01/03/2012 for the course CBPM 81140 taught by Professor Johnson during the Fall '11 term at Palmer Chiropractic.

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Updated Marketing Plan Template - 2.4.1 Strengths 2.4.2...

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