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Part 1 (Company Overview)(A)Brief Description Carnival Cruise lines is an international cruise line with headquarters in Doral, FL. It is a subsidiary of Carnival Corporation. Its logo is the funnel like the funnels found on its ship, with red, white, and blue colors. Carnival cruise lines is the world’s most popular cruise line that carries millions of passengers every year. The cruise line provides fun vacation at sea and on shore. Carnival cruise line also features day and nighttime entertainment like stage shows, musical performances, deck parties, casinos and many more. The cruise lines like to invite guest aboard and make everyone feel right at home with comfy staterooms, attentive service, casual and elegant dining, plus a variety of bars and gathering places indoors am out.The cruise line has twenty- five ships that operate 2-16 voyages, departing from every coast in the United States, as well as Canada, Puerto Rico and Barbados. Carnival Cruise line is best known for their Caribbean cruises, but they also sell to other exotic and amazing destinations such as Mexico, Alaska, The Bahamas, Europe and Hawaii.(B) History Carnival Cruise Lines was founded in 1972 by cruise industry pioneer, the late Ted Arison. After achieving its position as "The World’s Most Popular Cruise Line", in 1987 Carnival made an initial public offering of 20 percent of its common stock which provided the initial influx of capital that allowed the company to begin expanding through acquisition. Over the years, Carnival has acquired representation in virtually every market segment of the cruise industry, including premium operator Holland America Line in 1989 (the purchase included niche operator Windstar Cruises and Alaskan/Canadian tour operator Holland America Tours); luxury brand Seabourn in 1992; Genoa, Italy-based contemporary brand Costa Cruises, Europe’s
number one cruise operator, in 1997; and venerable premium/luxury operator Cunard Line in 1998, which built the world’s largest ocean liner, the 150,000-ton Queen Mary 2The launch of Carnival Cruise is a classic tale of the American Dream. The company began its operation with a boatload of vision, a single secondhand ship and just enough fuel to make a one-way trip from Miami to San Juan. Relying on little more than a contagious level of enthusiasm, Arison forged a partnership to build the young company into a full-fledged cruise line. Two yearslater, Carnival was still a struggling, small-time operator. But Arison remained as focused on his goal as ever. In 1974, he proved his determination, buying full ownership of the ailing Carnival –and its precarious future for $1 in cash and the assumption of $5 million in debt. Tenacious, driven and supremely confident, Arison spent the rest of his life making business strides that have become the stuff of seafaring legend – changing the tide for Carnival and turning a $1 investment into the most popular and profitable cruise line in the world. As of 2019, Carnival Corporation’s record full-year revenue totaled $20.8 billion, which put the company in the top 160 on the fortune 500 list.