Final Company Overview Spears .docx - Part 1(Company...

Part 1 (Company Overview)
(A)Brief Description
Carnival Cruise lines is an international cruise line with headquarters in Doral, FL. It is a
subsidiary of Carnival Corporation. Its logo is the funnel like the funnels found on its ship,
with red, white, and blue colors. Carnival cruise lines is the world’s most popular cruise line
that carries millions of passengers every year. The cruise line provides fun vacation at sea
and on shore. Carnival cruise line also features day and nighttime entertainment like stage
shows, musical performances, deck parties, casinos and many more. The cruise lines like to
invite guest aboard and make everyone feel right at home with comfy staterooms, attentive
service, casual and elegant dining, plus a variety of bars and gathering places indoors am out.
The cruise line has twenty- five ships that operate 2-16 voyages, departing from every coast
in the United States, as well as Canada, Puerto Rico and Barbados. Carnival Cruise line is
best known for their Caribbean cruises, but they also sell to other exotic and amazing
destinations such as Mexico, Alaska, The Bahamas, Europe and Hawaii.
(B) History
Carnival Cruise Lines was founded in 1972 by cruise industry pioneer, the late Ted
Arison. After achieving its position as "The World’s Most Popular Cruise Line", in 1987
Carnival made an initial public offering of 20 percent of its common stock which provided the
initial influx of capital that allowed the company to begin expanding through acquisition. Over
the years, Carnival has acquired representation in virtually every market segment of the cruise
industry, including premium operator Holland America Line in 1989 (the purchase included
niche operator Windstar Cruises and Alaskan/Canadian tour operator Holland America Tours);
luxury brand Seabourn in 1992; Genoa, Italy-based contemporary brand Costa Cruises, Europe’s

number one cruise operator, in 1997; and venerable premium/luxury operator Cunard Line in
1998, which built the world’s largest ocean liner, the 150,000-ton Queen Mary 2
The launch of Carnival Cruise is a classic tale of the American Dream. The company began its
operation with a boatload of vision, a single secondhand ship and just enough fuel to make a one-
way trip from Miami to San Juan. Relying on little more than a contagious level of enthusiasm,
Arison forged a partnership to build the young company into a full-fledged cruise line. Two years
later, Carnival was still a struggling, small-time operator. But Arison remained as focused on his
goal as ever. In 1974, he proved his determination, buying full ownership of the ailing Carnival –
and its precarious future for $1 in cash and the assumption of $5 million in debt. Tenacious,
driven and supremely confident, Arison spent the rest of his life making business strides that
have become the stuff of seafaring legend – changing the tide for Carnival and turning a $1
investment into the most popular and profitable cruise line in the world. As of 2019, Carnival
Corporation’s record full-year revenue totaled $20.8 billion, which put the company in the top
160 on the fortune 500 list.