Phyllis SchlaflyOf course, not all women embraced the changes facing women in this post-war era. Many believed that something had been lost and that the Equal Rights Amendment threatened to further undermine the privileges and even character of womanhood. Phyllis Schlafly became a conservative icon by speaking out for these women in a 1972 article that rhetorically asked, "What's Wrong with 'Equal Rights' for Women"? Within months she had a huge following and a nationwide organization; within a year the momentum for ratification of the Nineteenth Amendment had come to a grinding halt. By 1982, the deadline for ratification had passed and the Equal Rights Amendment was dead. (You can read why and how Schlafly did this here.)From Alice Paul to Betty FriedanEven though feminists lost the ERA battle, they had made huge gains on other fronts. In 1963, Betty Friedan published The Feminine Mystique, exploring the discontent Friedan discovered among many well-educated, middle class women like herself. The overwhelming response to the
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