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Lecture_notes - Comm Studies 10 Lecture Notes Lecture 1 o CS is a social science it helps us to understand social behavior o CS borrows heavily

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Comm. Studies 10 Lecture Notes Lecture 1 o CS is a social science – it helps us to understand social behavior o CS borrows heavily from other social sciences Sociology, psychology, anthropology, linguistics, history, political science and economics o Communication among humans is not arbitrary, it follows certain social rules called norms Norm: a rule of behavior, telling you what is acceptable or expected in an everyday situation o There are three different levels of norms Folkway: social rule of custom to which people generally conform but receive little pressure to so Mores: bigger deal, bring about a stronger reaction than a folkway, many are written in law Taboos: most strongly held norm, bring about very strong reaction, doesn’t even need to be written in law o Dating Norms Men used to be the only ones to call – that has changed Length of time you wait to call after receiving a number, the norm is 3 days Call for a weekend date, the norm is no later than Wednesday Its normal not to call everday, unless the situation involves sex Sustained conversation shows concern and interest It is more of a challenge for men to sustain conversation Listening is directly related to sustaining conversation Making a phone call is easier when the number is obtained directly, rather than from another person Normative to be nice and gracious when turned down Men have traditionally paid, this norm has changed Sex – the norm varies widely, from waiting until marriage, to the first date o Pick-Up Lines: saying something in 25 words or less that will bring out a positive reaction Friendly line Offbeat line Humorous line Altar line Seductive line Lecture 2 o Model: used to show how different parts of communication are interrelated o SEMCDR model (Berlo model)
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Source: whatever idea is going to be communicated Encoder: puts idea into a form that is understandable, putting an idea into words through speaking or writing Message: consists of three parts Code: meaningfully structured grouping of symbols Content: general meaning or jist of what is being communicated Treatment: how the idea is communicated, the style, interest, or personality Channel: the way we send the message, how it gets to the receiver Decoder: receiving the message – hearing or reading Receiver: person receiving he message o If a message gets through without changing or any distortions occurring it is a high fidelity message o Noise: anything that interferes with fidelity, distorts the message Can occur at any point in the process Internal noise: preventing a message from getting to you by internal sources External noise: prevention of high fidelity is cause by a source outside of yourself o Feedback: when a message goes back to original source from original receiver, it makes them reverse roles Berlo model is linear, it does not show feedback Circular models do show feedback
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This note was uploaded on 04/06/2008 for the course COMM Comm 10 taught by Professor Suman during the Fall '08 term at UCLA.

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Lecture_notes - Comm Studies 10 Lecture Notes Lecture 1 o CS is a social science it helps us to understand social behavior o CS borrows heavily

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