20. Social Psychology Part One

20. Social Psychology Part One - Social Psychology Part One...

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Social Psychology Part One
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Social Psychology: examines the influence of social processes on the way people think, feel and behave Attitudes: a positive or negative evaluate reaction toward a person, object or concept
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Attitude Strength: the durability or impact of an attitude Durability: if it lasts over time Impact: if it impacts behavior or thoughts
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Social Cognition Initial Impressions: initial perceptions make a difference, and have shown strong effects Asch’s study found: that a person presented with positive traits first was found to be more sociable and happier
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Social Influence: the presence of others energizes performance (Triplett) Social Norms: shared expectations about thoughts, feelings and behavior, can vary by time and place; culturally sensitive
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Social Role: a set of norms which characterize how people in specific social positions should be have Role Conflict: norms accompanying different roles may clash
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Conformity: the adjustment of people’s
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