20. Social Psychology Part One

20. Social Psychology Part One - Social Psychology Part One...

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Unformatted text preview: Social Psychology Part One Social Psychology: examines the influence of social processes on the way people think, feel and behave Attitudes: a positive or negative evaluate reaction toward a person, object or concept • Attitude Strength: the durability or impact of an attitude – Durability: if it lasts over time – Impact: if it impacts behavior or thoughts • Social Cognition – Initial Impressions: initial perceptions make a difference, and have shown strong effects – Asch’s study found: that a person presented with positive traits first was found to be more sociable and happier • Social Influence: the presence of others energizes performance (Triplett) • Social Norms: shared expectations about thoughts, feelings and behavior, can vary by time and place; culturally sensitive • Social Role: a set of norms which characterize how people in specific social positions should be have • Role Conflict: norms accompanying different roles may clash • Conformity: the adjustment of people’s...
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This note was uploaded on 01/04/2012 for the course PSYCH 111 taught by Professor Schreier during the Fall '08 term at University of Michigan.

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20. Social Psychology Part One - Social Psychology Part One...

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