final exam part 2 - Copyright and trademark regulations...

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Copyright and trademark regulations Ideas cant be copyrighted, but the expression can be Major publication materials should be copyrighted to prevent unauthorized users Any copyrighted material intended directly to advance the sales of an organization should not be used unless given permission Copyrighted material shouldn’t be taken out of context Permission required to use segments of TV programs Photos of celebrities, dead or alive, cant be used to promote products without permission Copyrighted material of others should not be posted on the Internet without protection Symmetrical versus asymmetrical cultures Symmetrical: worldview incorporates the ideas of negotiation, conflict resolution, and compromise in an organization’s operating procedures Asymmetrical: worldview that an organization’s goal is to get what it wans without having to change the way it does business internally Goals of employee publications
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  • Fall '08
  • BREWER
  • Public service announcements, versus asymmetrical cultures, Major publication materials, n’t obscure facts, Low survival rate

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