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ch4 notes - Ch 4 Ethical Social Responsibility in Marketing...

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ethics moral principles and values that govern the actions and decisions of an individual or a group laws society’s standards and values that are enforceable in the courts 58% US adults rate ethical standards of business execs “fair” or “poor” 90% think white-collar crime is “very common” or “somewhat common” 76% say lack of ethics in business people contributes to lower societal moral standards Only the US gov is seen as less trustworthy than corporations in the US Advertisers, telemarketers, car salespeople are seen as least ethical jobs 4 reasons the perceived ethical business conduct is at level its at: increased pressure on businesspeople to make decisions in a society characterized by diverse value systems growing tendency for business decisions to be judged publicly by groups with different values and interests the public’s expectations of ethical business behavior has increased ethical business conduct may have declined culture refers to the set of values, ideas, and attitudes that are learned and shared among the members of a group business cultures comprise the effectiveness rules of the game, the boundaries between
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ch4 notes - Ch 4 Ethical Social Responsibility in Marketing...

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