final lists - TECHNOLOGICALFATORS:ch3 Changingtechnology

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
TECHNOLOGICAL FATORS:                                                                   ch 3 Changing technology Impact on customer value Electronic business technologies REASONS PERCIEVED ETHICAL BUSINESS CONDUCT IS POOR:               ch 4 increased pressure  on business people to make decisions in a society characterized  by diverse value systems growing tendancy  for business decisions to be judged publicly by groups with  different values/interests public’s expectations  of ethical business behavior has increased - ethical business  conduct may have declined CONSUMER BILL OF RIGHTS 1962:                                                       ch 4 right to safety right to be informed right to choose right to be heard 3 CONCEPTS OF SOCIAL RESPONSIBILITY:                                            ch 4 profit responsibility – maximize profits for owners/stockholders stakeholder responsibility – to those who affect achievement of objectives
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
societal responsibility – preserve environment and general public 5 STEPS TO SOCIAL AUDIT:                                                                 ch 4 1.  recognition   of a firm’s social expectations and the rationale for engaging in social  responsibility endeavors 2.  identification  of social responsibility programs consistent with the company’s  mission 3.  determination  of organizational objectives and priorities for programs it wll undertake 4.  specification  of the type and amount of resources necessary to achieve social  responsibility objectives 5.  evaluation  of social responsibility programs;  assessment  of future involvement STEPS TO CREATING BRAND EQUITY:                                                 ch 11 1.  Develop  positive brand awareness and association for brand in consumers’ minds 2.  Establish  a brand’s meaning in minds of consumers. What a brand stands for  (performance-related and imagery-related meaning) 3.  Elicit  the proper consumer responses to a brand identity and meaning. How  brand 4.  Create  a consumer brand connection with relationship between brand and consumer BRANDING STRATEGIES:                                                                   ch 11 Multiproduct  1 name for all products Multibranding  each product has distinct name
Background image of page 2
Private  sell brand under brand name of bwholesaler/retailer
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 18

final lists - TECHNOLOGICALFATORS:ch3 Changingtechnology

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online