mkt plan synopsis

mkt plan synopsis - MKT 291, Section D, Group 31 Tiffany...

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MKT 291, Section D, Group 31 Consumer Analysis/Target Market Analysis Who Benefits? Who will be the customer? Women between the ages of 15 and 60 will be the main target. We expect those who have or had breast cancer and relatives or friends of those who have had breast cancer to be our primary customers. How do they benefit? Our customers benefit by showing support of breast cancer by wearing the ring. Also, everyone loves to purchase a new piece of jewelry because it makes us feel beautiful and good about ourselves. By purchasing the ring, 10% of the cost will be donated to breast cancer research. Who decides to buy or use? The customer can decide to buy the ring for herself or as a gift for a relative or friend battling breast cancer. Point of difference? This ring is different than an ordinary ring because it is made out of amythest to give it a pink shade. Also, part of the profit will be donated to breast cancer research, so customers will be more motivated to purchase it. Environmental (uncontrollable) factors
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mkt plan synopsis - MKT 291, Section D, Group 31 Tiffany...

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