twitter case - Framework for Case _Twitter_ Section _D_...

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Framework for Case ___________Twitter ___________________ Section _D _ Group 31___ Submitted by __Katie Mitchell, Emma Paas, Andy Pickering, Meghan Rees ___________ External Environment Grade Instructor comments Framework Topic Area Data Analysis Segmentation General public Companies/Organizations Celebrities Political use Companies have found Twitter to be a successful way of communicating with tech-savvy customers Obama used Twitter during his campaign Buyer Behavior Concerned about immediacy in social networking Into the “hot new thing” Twitter is currently one of the more rapidly growing social media outlets today Market Industry Social media industry Many new entrants to the industry There has been a large push for social media outlets to become “the” social media network There are numerous places to find social media Specific Competition Facebook Google Google Buzz Skype Flickr MySpace Blogging sites Facebook is mutually- consented communication, but Twitter can be used to view public tweets. Strong competition is present. To stay ahead of the curve, Twitter must distinguish itself from its competition and provide its users with functionality that only Twitter can offer through its immediacy and reach-ability through different technologies (Computers, phones, iPads, etc. ..) Page | 1
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Framework for Case ___________Twitter ___________________ Section _D _ Group 31___ Submitted by __Katie Mitchell, Emma Paas, Andy Pickering, Meghan Rees ___________ Economic Environment A booming industry with great economic opportunities Being valued at $1 billion, competition grows and Twitter will have to compete to remain most
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twitter case - Framework for Case _Twitter_ Section _D_...

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