tiffany co - Easy to find Spread out Promotion Tiffany Co ....

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Katie Mitchell Emma Paas Andy Pickering Meghan Rees
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Introduction
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Product Line of Rings
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Price $10,000.00 $700.00
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Positioning Our new product line is designed for upscale women who are interested in classy, well-made jewelry to signify support for breast cancer awareness while wearing a stunning, hand-crafted Tiffany’s ring.
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Points of Difference Quality of a Tiffany’s product compared to our competitors Donating proceeds back to those affected by breast cancer
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Target Market Women to wear, Men to purchase Ages 25-54 Caucasian 0 2 4 6 8 10 12 0 2 4 6 8 10 12
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Place Offered like every Tiffany’s piece: only in Tiffany’s stores Able to be purchased online Stores located throughout the world
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Unformatted text preview: Easy to find Spread out Promotion Tiffany Co . Print and non-print advertisements Have product in stores by September 15, 2010 October is Breast Cancer Awareness Month Competition Small jewelers hold 85% of market share Tiffanys has 4%, Zales has 4.1% of share Other competition includes Kay, JB Robinson, and Jared Economic Trends Luxury goods are greatly affected by the economy Economic recessions are not helpful to our corporation Objectives/Goals More than double our break-even point for each product in the line Create necklaces, bracelets, and earrings to support breast cancer Finance Tiffany...
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tiffany co - Easy to find Spread out Promotion Tiffany Co ....

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