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ALBERT BANDURA & SOCIAL COGNITIVE THEORY Social Cognitive Theory Personality is formed by interaction of behavior, personal factors, environment Input from other people is affected by how we process it Environment is the stimulus – behavior is the response Learning by observation Contrary to Skinner You don’t have to practice the behavior to learn it Reinforcement requires cognition Biography of Albert Bandura Native of Canada – born 1925 U of British Columbia Fortuitous event – went early and took psych class U of Iowa – PhD 1952 1953 Standford U 1959 Adolescent Aggression 1986 Social Foundations of Thought and Action Pres APA, Guggenheim Assumptions of Social Cognitive Theory
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Humans are a product of learning Intervening personal factors Very plastic/changeable We learn from observing and thinking about behaviors Humans have a capacity for symbolization Representing things we observe/read about Our language capacity – think/write our ideas to other ppl Transform transient experiences into internal models that serve as guides for future actions We know what to expect and change behaviors accordingly Self-system Who we’ve become Capacity to reflect on things we’ve seen, what we want, what we value, develop plans, move forward
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