cognitive dissonance theory

cognitive dissonance theory - COGNITIVE DISSONANCE THEORY...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
COGNITIVE DISSONANCE THEORY Developed by Leon Festinger in 1950s Social psychologist Developed social comparison theory and contributed to social network theory Was a student of Kurt Lewin, who focused lot of his work on leadership climates Tradition: socio-psychological Context: Intrapersonal Approach to knowing: Empirical Suggests that inconsistency among beliefs and behaviors will cause an uncomfortable psychological tension This tension leads people to change their beliefs to fit their actual behavior, rather than changing their behavior to fit their beliefs Cognitive dissonance theory tries to explain how the experience of cognitive dissonance influences beliefs and behavior change attitudes Inconsistent attitudes, thoughts, behaviors Feelings of dissonance Unpleasant arousal A change that removes inconsistency Consonant relationship – two elements in equilibrium with one another Dissonant relationship – two elements in disequilibrium with each other Irrelevant relationship – two elements that have no meaningful relation to each other
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

cognitive dissonance theory - COGNITIVE DISSONANCE THEORY...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online