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communication accommodation theory

communication accommodation theory - COMMUNICATION...

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COMMUNICATION ACCOMMODATION THEORY Developed by Howard Giles in 1971 Lifespan aging, law enforcement Tradition: socio-psychological Context: cultural Approach to knowing: empirical Explains some of the cognitive reasons for changes in speech as individuals seek to emphasize or minimize the social differences between yourself and those you communicate with. Social identity theory Basis for CAT Psychological in nature Your identity Is shaped by personal and social characteristics Your social identity is based upon your comparisons between in and out groups 4 componenets of CAT Socio-historical context Communicators accommodative orientation Intrapersonal factors (personality) Intergroup factors (feelings toward outgroups) Initial orientations (perceived potential of conflict) Immediate situation (goals, motivations) Evaluation and future interaction (care about interaction) Influences if you want to accommodate the other
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Accommodation – adjusting, modifying, or regulating behavior in response to others
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