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Unformatted text preview: Presumes the media is neutral Medium as language Each medium has its own structure and the effect of the medium relies on the structyre Medium as environment Because of the choice and bombardment of media messages, the media shapes our experiences, often unconsciously Two sides of media The link between media and society How media is embedded in society and what are the mutual influences between larger social structures and the media The link between media and audiences What are the effects and outcomes of media consumption on individuals and groups...
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This note was uploaded on 01/04/2012 for the course COM 239 taught by Professor Juliesemlak during the Fall '11 term at Miami University.
- Fall '11
- Mass Media