media ecology theory

media ecology theory - MEDIA ECOLOGY THEORY Tradition:...

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MEDIA ECOLOGY THEORY Tradition: Socio-Cultural and Critical Context: Mass/Media Approach: Critical Developed by Marshall McLuhan Canadian scholar of literacy criticism Understanding Media 1964 Changes in media technology alter and shape our symbolic world. Society cannot escape the influence of communication technology. Assumptions Media infuse every act and action in society. We cannot escape media Media fix our perceptions and organize our experiences. We are manipulated by what we watch Media tie the world together. Political, economic, social, cultural systems Bias of communication – Harold Innis’s contention that technology has a shaping power on society Global village – the notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media “The medium is the message” the medium we choose helps manipulate/perceive the message content
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MEDIA HISORY Epoch – era or historical age Tribal era – oral tradition (hearing)
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This note was uploaded on 01/04/2012 for the course COM 239 taught by Professor Juliesemlak during the Fall '11 term at Miami University.

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media ecology theory - MEDIA ECOLOGY THEORY Tradition:...

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