rhetoric - RHETORIC Developed by Aristotle Tradition:...

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RHETORIC Developed by Aristotle Tradition: rhetorical Context: rhetorical Approach: empirical/interpretive Ethos – perceived character, intelligence and goodwill of a speaker Logos – logical proof; use of arguments and evidence in a speech Pathos – emotional proof; emotions drawn from audience members Syllogism – set of propositions that are related to one another and draw a conclusion from the major and minor premises 5 cannons of rhetoric – essential skills for public dialogue and communication Invention – integrating information, reasoning, arguments in a speech Makes a speech more powerful and persuasive Arrangement – organization of a speech Structure (intro, body, conclusion) bolsters credibility, enhances persuasiveness, reduces
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