symbolic convergence theory

symbolic convergence theory - SYMBOLIC CONVERGENCE THEORY...

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SYMBOLIC CONVERGENCE THEORY Developed by Earnest Bormann and the Turtle Racers – 1970s Based upon Attribution Theory, as humans tend to attribute meaning to signs and objects in order to make sense of them Tradition: Context: Approach: empirical and interpretive Explains people co-create a shared symbolic reality into a stable rhetorical form which can be studied and understood Calls these stable forms of viewing the world (that evolve thru human talk) rhetorical visions – Upharm arc Structure of SCT Statement of the recurring forms of communication involved in a shared group consciousness Illustration of why group consciousness begins, rises, maintains Explanation of the process of how an individual begins to share (or stop sharing) a common symbolic reality 5 Elements of Rhetorical Visions dramatis personae – the actors and players who give life to the rhetoical vision plotline – provides action of rhetorical vision scene – details the location of rhetorical vision sanctioning agent – legitimizes the rhetorical vision
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This note was uploaded on 01/04/2012 for the course COM 239 taught by Professor Juliesemlak during the Fall '11 term at Miami University.

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symbolic convergence theory - SYMBOLIC CONVERGENCE THEORY...

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