traditions and contexts

traditions and contexts - CH 2: TRADITIONS & CONTEXTS...

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TRADITIONS Rhetorical Tradition Defines com as an artful address Ancient Greece, Plato, Aristotle, sophists The “practical” art of talk Reflects an interest in public speaking and its societal function Involves elements pertaining to language Audience appeals (needs) Critical Tradition Reflective challenge of unjust discourse by emphasizing advocacy of fairness Concern for injustice, oppression, power, inequality Importance of openly questioning assumptions Beginning of 20 th Semiotic Tradition Process of sharing meaning through signs Presumes we cannot take for granted people automatically understanding each other Meaning is achieved when we share a common language Values and beliefs structures are passed down from previous generations Arouse during WW1 – study of propaganda Socio-Psychological Tradition Interperonal interaction and influence
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Reflects the notion that behavior is influence by 1+ variables Patterns vary across people, but can be detected
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This note was uploaded on 01/04/2012 for the course COM 239 taught by Professor Juliesemlak during the Fall '11 term at Miami University.

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traditions and contexts - CH 2: TRADITIONS & CONTEXTS...

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