Uncertainty reduction theory

Uncertainty reduction theory - UNCERTAINTY REDUCTION THEORY...

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UNCERTAINTY REDUCTION THEORY Developed by Charles Berger and Richard Calabrese Berger Research includes social influence and strategic interaction Currently at UC-Davis New research focused on how risk influences judgments of individual vulnerability Calabrese Research interests were more practical. He wrote many articles about how to reduct uncertainty in specific situations Semi-retired from Dominican University in IL Tradition: socio-psychological Context: interpersonal/intrapersonal Approach to knowing: empirical Used to reduce the level of uncertainty between 2 strangers in initial interactions Assumptions 1) All interactions are goal-driven 2) Uncertainty is central to all social interaction 3) The primary goal of an interaction is to reduce uncertainty 4) Both verbal and nonverbal uncertainty exist Relies on We experience UR in initial experiences, and we do not like the uncertainty When we interact with strangers, our primary goal is to use a process to reduce uncertainty Both verbal and nonverbal interpersonal interactions hep reduce uncertainty
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This note was uploaded on 01/04/2012 for the course COM 239 taught by Professor Juliesemlak during the Fall '11 term at Miami University.

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Uncertainty reduction theory - UNCERTAINTY REDUCTION THEORY...

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