PR+and+Propaganda.defs - PRandPropaganda

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PR and Propaganda Difference between propaganda and persuasion—propaganda a category of  persuasion Persuasion—a communicative process designed to influence others, to evoke  a specific change in attitudes or behaviors of an audience.  A persuasive  message has a point of view—hopes the recipient will adopt certain desired  view or behavior in a voluntary action   Process of persuasion more interactive than propaganda—and since both the  persuader and the persuade have their needs fulfilled, persuasion regarded  as more mutually satisfying than propaganda—a reciprocal process in which  both parties dependent on one another Public Relations—“the attempt, by information, persuasion, and adjustment,  to engineer public support for an activity, cause, movement, or institution”-- Bernays Public Relations—management of information by individuals or  organizations for the purpose of creating good will—involves: Shaping image of individual or organization
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This note was uploaded on 01/05/2012 for the course COMM 101 taught by Professor Jacobs during the Winter '07 term at University of Michigan.

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PR+and+Propaganda.defs - PRandPropaganda

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