The mass media lays out the general rules depicting how men and women should
portray themselves in a socially acceptable manner.
Men must uphold hegemonic
masculinity ideals, and women must appear traditionally feminine.
man must be physically and mentally strong, have sexual power over women, and dress
casually, such as jeans and a t-shirt.
Women, on the other hand, must be graceful and
beautiful, soft-spoken and emotional, and wear makeup and clothing to attract males.
is clear that both
’s intended audiences are these archetypal
The cover of
can catch a man’s eye in a heartbeat.
Juxtaposed to large
yellow and white writing reading, “Watchmen’s Sexiest Superhero: Malin Akerman
Unmasked,” is a large, naked woman who takes up most of the page.
She is the ideal
woman: blonde, thin, beautiful, and sexual.
She covers her chest, but leaves some breast
exposed for the man’s mind to envision the rest.
Sealed in a plastic cover, the man must
buy this magazine to see what else this woman has to offer.
Six pages are given for Akerman’s short interview.
Five out of these six pages are
full portraits of Akerman in sexy poses and provocative clothing.
attempting to praise Akerman for her acting, it is simultaneously using her as a sex
They place her, naked, on the cover to sell the magazine, and promote men to go
by her promiscuity.
This supports the “women are to be looked at,”
One article that stood out the most is titled, “Happy Women’s History Month!”
Flipping through the magazine’s pages, this article appears to be glorifying women.