Joanna Brochure Critique

Joanna Brochure Critique - Front page of the brochure:...

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Front page of the brochure: Immediate impact? (compelling? Inviting? Perplexing? Alienating?. ..) The front cover was very inviting. The color and the graphic added some sympathy I had toward the boy. However, the use of a child may limit the covers’ impact to the target demographic—all asthma patients. Perhaps adding more graphics with different age and gender groups would add to the brochure’s universality. Internal pages of the brochure Immediate impact? There was definitely just enough wording in the internal pages of the brochure. It invited me to continue reading. I wasn’t too intimidated to continue reading the brochure. Visual element?: The visuals are placed for greater informational purposes, and they were chosen well. However, on the first visual element on the farthest left of your internal page, you should move the image inward so that the fold doesn’t mess up the lay out. Clarity of layout?
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This note was uploaded on 01/05/2012 for the course WRITING 21w.034 taught by Professor Johnsmith during the Fall '11 term at MIT.

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Joanna Brochure Critique - Front page of the brochure:...

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