chap12 - Studying Accounting Information Systems What are...

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1 Studying Accounting Information Systems Business Strategy AIS Applications IT Environment Business Processes IT strategy IT infrastructure IT function Systems development What are we trying to do? (Are we accomplishing that?) 
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2 Strategic Use of Information Resources 1994, Dell stops traditional retail sales “Direct Business Model” 9 IT infrastructure Electronic contact / customization Integrated order/production system directly linked to suppliers Focus on production of high demand products but low inventory Internet Sales 9 IS Strategy <- Business Strategy Does using information resources provide (sustainable) competitive advantage? What tools are available to help shape their strategic use?
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3 Historical Use of IT 1960s-1990s : IT driven by internal organizational needs (1 st ) Lowering existing transaction costs (2 nd ) Collect and distribute information to support management (3 rd ) Redesign business processes 9 As competitors matched technology, IT based advantage faded and we’re back to original competitive structure. 9 At the start of each era, external needs also impact IT use Currently, companies are trying to use the Internet for competitive advantage, including protection from competitors, particularly start-ups
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4        Historical Use of IT (Nolan’s Model) Primary  Role of IT Justify  Expenditures Target of  Systems Information  Model Dominant  Technology Era I (1960s) Efficiency Automate  existing paper processes ROI Organization Application  Specific Mainframe “Centralized Intelligence” Era II (1970s) Effectiveness Increase individual &  group  effectiveness Better productivity  & decision quality Individual mgr /group Data-driven Micro-computer “Decentralized Intelligence” Era III (1980s) Strategic Industry/ Organization transformation Competitive position Business process Business   -driven Client-server “Distributed Intelligence” Era IV (2000) Value Creation Collaborative partnerships Value Added Customer,  Supplier, Ecosystem Knowledge   -driven Internet “Ubiquitous Intelligence”
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5          The Value Chain of the Firm Organization Human Resources Technology Purchasing Support Activities Primary Activities Inbound Logistics Materials handling Delivery Operations Mfg.
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This note was uploaded on 01/04/2012 for the course H 531 taught by Professor Dr.johnbutler during the Spring '11 term at Ohio State.

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chap12 - Studying Accounting Information Systems What are...

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