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Unformatted text preview: Skim quality Use headings and white space to organize and emphasis points (sometimes bullets) Don’t use all caps, no more than two fonts in a document Headings: very specific, descriptive and effect, needs to cover the material following, must have parallel headings (if they all start with a verb or an adverb etc), flush left, must be different from the other text in two ways to stand out (bold, different size or font) Upstyle – capitalize like a title Downstyle – capitalize only the first word For all Business Messages: Situational Analysis: Purpose Audience Analysis: Audience, who, what do they know, feel, attitude, need to know? Writer’s relationship to audience Organizational Analysis: Informative: friendly opening, get to bottom line, details and clarification, background, positive forward looking close...
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- Fall '08
- Times New Roman, Typeface, S. Irons