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ENGL 102i - Skim quality Use headings and white space to...

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ENGL 102i Section 011 S. Irons Read course policies “How To Write Anything” and 2011-2012 student guide to freshman composition Terms to Know: Discourse Community: groups that use their own language/slang Rubric: a set of guidelines by which we assess how successful something is Writing Conventions: a specific way of writing for certain groups 3 units Resumes, cover letters, interviews Client and employee messages (in-house/out-of-house) Proposal Never have more than 2 fonts (tacky) Serif font (with feet) Times New Roman San-Serif (without feet) Coma Rules: The cat ran up the tree , and the dog barked. (or replace “and” with ; ) The cat ran up the tree and screeched. He ate eggs , toast , and grits. After he ate , he ran to class. (three words or more include comma in intro phrase) Messages: Purpose? Audience? position: up or down the latter, interests, bias What is your relationship to the audience?
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Unformatted text preview: Skim quality Use headings and white space to organize and emphasis points (sometimes bullets) Don’t use all caps, no more than two fonts in a document Headings: very specific, descriptive and effect, needs to cover the material following, must have parallel headings (if they all start with a verb or an adverb etc), flush left, must be different from the other text in two ways to stand out (bold, different size or font) Upstyle – capitalize like a title Downstyle – capitalize only the first word For all Business Messages: Situational Analysis: Purpose Audience Analysis: Audience, who, what do they know, feel, attitude, need to know? Writer’s relationship to audience Organizational Analysis: Informative: friendly opening, get to bottom line, details and clarification, background, positive forward looking close...
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