The GOP - The GOP's "Southern Strategy" Picking up the...

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The GOP's "Southern Strategy" Picking up the pieces after Goldwater's crushing nationwide defeat—Johnson won 61% of the national popular vote and carried 44 states—Republican strategists noted their candidate's surprising strength in the South and identified southern whites as a voting bloc that could help restore their party to national electoral dominance. A brilliant young Republican strategist named Kevin Phillips helped to shape the GOP's so-called "Southern Strategy," which identified disaffected, white southern ex-Democrats as the potential core of what Phillips called an "emerging Republican majority" nationwide. 29 Phillips later explained the essential dynamic of the Southern Strategy: "The more Negroes who register as Democrats in the South, the sooner the Negrophobe whites will quit the Democrats and become Republicans. That's where the votes are." 30 In 1968, Phillips helped to coordinate campaign strategy for Richard Nixon , who employed the Southern Strategy to great success. In 1968, Nixon won a crushing nationwide
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This note was uploaded on 01/04/2012 for the course AMH AMH2010 taught by Professor Pietrzak during the Fall '10 term at Broward College.

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