This preview shows page 1. Sign up to view the full content.
Unformatted text preview: 1.Micro Environmental Affects: a. The company: - The Company has expended plenty of money on R&D and marketing of the Prius.- Well-coordination within the company. b.Suppliers:- With the successful of Prius, many companies invested in Prius to produce accessories and devices such as: Panasonic developed cheaper battories The prices is lower stimulating demand. c. Marketing Intermediaries:- Preparing materials and teaching how to use Prius efficiently building a large and effective system of dealers who even had no problem getting price prenium of up to $5000 over sticker price of Prius. d. Customers:- Toyota carefully studied the consumer market and adapted its marketing accordingly.- Toyota pushed the technology of the car, used the Internet, and promoted environmental aspects of the vehicle encouraging customers to buy Prius.- Espescially, in gen 2, Toyota broadened market by building a simple and less-technical type to serve customers who do not know very much about cars.- Espescially, in gen 2, Toyota broadened market by building a simple and less-technical type to serve customers who do not know very much about cars....
View Full Document
This note was uploaded on 01/04/2012 for the course BUSINESS 101 taught by Professor Thanh during the Spring '11 term at RMIT Vietnam.
- Spring '11