1 - 1.Micro Environmental Affects a The company The Company...

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1.Micro Environmental Affects: a. The company: - The Company has expended plenty of money on R&D and marketing of the Prius. - Well-coordination within the company. b.Suppliers: - With the successful of Prius, many companies invested in Prius to produce accessories and devices such as: Panasonic developed cheaper battories The prices is lower stimulating demand. c. Marketing Intermediaries: - Preparing materials and teaching how to use Prius efficiently building a large and effective system of dealers who even had no problem getting price prenium of up to $5000 over sticker price of Prius. d. Customers: - Toyota carefully studied the consumer market and adapted its marketing accordingly. - Toyota pushed the technology of the car, used the Internet, and promoted environmental aspects of the vehicle encouraging customers to buy Prius. - Espescially, in gen 2, Toyota broadened market by building a simple and less-technical type to serve customers who do not know very much about cars.
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