ACTION PROGRAMS - ACTION PROGRAMS The Toyota Yaris will be introduced in January 2012 Following are summaries of the action programs we will use

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ACTION PROGRAMS The Toyota Yaris will be introduced in January 2012. Following are summaries of the action programs we will use during the first three months of the year to achieve our stated objectives January We must pretest the products to make sure the quality of product and reduce the errors in general. We will launch a $300000 trade sales promotion campaign and hold a motorshow exhibitions to train dealers and staffs. Besides, we will generate channel to support for the actual launch of the Toyota Yaris in the middle of January. Also, we will create a buzz by holding a press releases, press conferences to create public relations and introduce Super Model Thuy Hanh- CEO of Elite Vietnam as a presenter. These can be used for the launch of the Yaris to raise awareness and create interest for the new product and explain the public about the Yaris’ features, benefits and advantages. We can invite media channels, experts, celebrities, and also the existing Toyota customers to join it and it also helps us to promote our new product and make customers
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This note was uploaded on 01/04/2012 for the course BUSINESS 101 taught by Professor Thanh during the Spring '11 term at RMIT Vietnam.

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ACTION PROGRAMS - ACTION PROGRAMS The Toyota Yaris will be introduced in January 2012 Following are summaries of the action programs we will use

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